Primark pulled the plug on a Walking Dead shirt from their shops globally after one shopper complained that he deemed it “racially offensive”.
The T-shirt with a message written on it that reads “eeny meeny miny moe” and features a bloody baseball bat that is wrapped in barbed wire can no longer be sold at any of Primark’s stores in North East after one customer filed a complaint about them.
The Methodist minister, a man named Ian Lucraft saw the T-shirt as he browsed through the store’s Moor, Sheffield branch with his wife, and made the decision to file a complaint.
Walking Dead Reference
The phrase written on the white shirt is meant to refer to the TV series’ fictional character, newcomer Negan, played by actor Jeffrey Dean Morgan, right before he bludgeoned his victims to death.
The scene was a pivotal turning point in the dramatic and horrifying final episode of The Walking Dead’s sixth season.
However, Lucraft explains that he had been shocked at the t-shirt’s supposed “subliminal messages,” reported the Sheffield Star.
He stated: “We were shocked when we came face to face with a new t-shirt with a racially explicit graphic and text.”
“It was fantastically offensive and I can only assume that no-one in the process of ordering it knew what they were doing or were aware of its subliminal messages.
“The slogan is ‘Eeeny meenie miny moe.’ It stops there, but of course we all know what the original said: ‘Catch a n***** by his toe.’”
In the show, the widely used replacement for the offensive word, “tiger” was used instead.
“Eeny, meeny, miny, moe” has been a popular counting rhyme for children.
Lucraft decided to take action, sending a letter to the CEO of Primark, demanding the shirt be taken out of circulation immediately.
Primark has released an apology and is proceeding to remove the shirts from their stores as a result of the complaint.