After mocking the leader of the Palestinian Hunger Strike through an ad on its Facebook Page, Pizza Hut Israel finally apologized for its misconduct.
The advertisement was posted after the release of a video which showed 58 years old Marwan Barghouti, leader of the Palestinian Hunger Strike, furtively snacking in his prison cell. The video was edited, and a pizza box was added in the cell with a caption which read “Barghouti – if you’re going to break the strike. Isn’t pizza better?”
Pizza Hut apologized for any damage the ad may have caused and also for the negligence of the Israeli agency that created the video and made the post on their Facebook Page and claimed to have fired them.
The company made a post on their Facebook Page – “It was completely inappropriate and does not reflect the values of our brand. We truly regret any hurt this may have caused.”
Barghouti was sentenced to prison by the Israeli court in 2004; he was convicted of leading attacks which led to the death of 5 people during the Palestinian uprising in 2000. During the court trial, Barghouti denied the allegations and as the same time refused to present a defense against the charges.
A campaign started by Palestinians has been ongoing to see to the release of Barghouti.
On April 18, Barghouti and his fellow inmates started a Hunger Strike requesting for an improvement in their prison conditions. According to a report from The Guardian, Barghouti’s wife, Fadwa, named the video of her husband snacking to break his Hunger Strike – “a fabricated video”
The ad was widely criticized on social media. Many users went as far as accusing the company of being cruel and encouraged their followers to boycott Pizza Hut.