McDonald’s just announced plans to extend its much-anticipated delivery service into the new countries, including the United Kingdom.
The fast-food franchise is already providing delivery services to certain nations, including the Singapore and China, and is not expanding their range to the UK, France, Canada, the US, and Germany.
The corporation said that due to the rapid increase in the need for food delivery services in these nations, “the landscape has created an exceptional opportunity for growth”.
“Because of our extraordinary footprint, McDonald’s is uniquely positioned to become the global leader in delivery,” the company said in a recently- released statement this week.
Since the majority of its consumers in its top five largest markets live in a three mile radius of any given McDonald’s store, delivery is becoming more and more feasible as the food will be delivered as it is hot and fresh.
The company stated: “One of the most significant disruptions in the restaurant business today is the rapid increase in delivery. Through technology, delivery has changed the way customers order, pay, track and receive food and provide feedback.
“Coupled with the explosive growth in third-party delivery companies, the landscape has created an exceptional opportunity for growth.
“McDonald’s is already one of the largest providers of delivered food in the world, with annual Systemwide delivery sales of nearly $1billion across various markets including China, South Korea and Singapore.
“China has tripled its delivery business since its launch in 2008. In 2016 alone, China’s delivery business grew 30 per cent.”
The franchise has in-house drivers of its own in the Asian nations like China and Singapore, and it is currently testing the prospective services using third-party companies like Uber in Florida.
The food franchise hopes to combat its recent falling sales, as the company lost around 500million customers since 2012.