Domino collaborates with Ford to test driverless pizza delivery

Domino’s Pizza Inc. and Ford Motor Co partners to know what the masses would feel like having the Pizzas delivered to them at the driveway by robots. The test spin will work in Ann Arbor, Michigan. The plan has it that a company engineer will be driving the car manually through the home of the University of Michigan, the streets of the Midwestern city, with the hot pies in the autonomous Ford Fusion.

The collaboration aims to know the reaction of customers to leave their home, to fetch a Pizza, rather than having it delivered to them.
According to the president of Domino’s USA, Russell Weiner, the firm is poised to know the thoughts of the consumers about such delivery. He added that their questions would be based on the past 50 feet of the delivery experience, say how the clients will react to going outside to get a Pizza.

On the side of Ford, the Ann Arbor test that will happen over the coming weeks will be a step forward towards manifesting their planned sales of autonomous cars by 2021. The New CEO, Jim Hackett has pointed out that he desires Ford to achieve more than just produce taxis, as envisaged by his predecessor, Mark Fields, who was removed in May for progressing in a very slow manner. Hackett is looking at other forms of delivery, which will bring in money for the autonomous autos.

The vice president of Ford’s autonomous and electric vehicles, Sherif Marakby said the firm is excited to have Domino join them as they enlarge their understanding of the marketing opportunities autonomous cars provide. Marakby joined Ford recently, just after spending a year at Uber Technologies Inc. working on autonomous car research.

Customer Reaction

Ford Spokesman, Alan Hall, said the self-driving cars would not be left to drive itself because the experiment is geared towards knowing the reactions of customers to pizza delivery by robots, and not establishing the driverless technology.

In a phone interview, Hall said that the research is about making the last 50-feet scenario to ascertain how clients will communicate with the car. Finding out things like the place the car would park, and the likes.

Once clients step out of their vehicle, they’ll input a unique code that will unlock a compartment that may contain up to 4 or 5 pizzas. Cameras in the car and the heated compartment will record how customers receive their orders.

During the experiment, Domino’s clients in Ann Arbor will be selected randomly, and their pizzas will be delivered in this manner. Customers who engage in this test can track their pizzas with the app installed on their phones. Domino’s CEO and president, Patrick Doyle said the one month test is the initial step and will be an ongoing process that will be achieved with Ford.